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Why should you want a single customer view
How does having a single customer view support your companies customer obsessed culture?
Marketing
A single customer view enables the marketing department to consolidate its approach across all channels and provides actionable data to maximise the return on investment of marketing budgets. Secondly, by having improved data quality across the funnel, with a single customer view, companies can ensure the accuracy and completeness of customer data, enabling more effective targeting and personalisation of marketing efforts Finally, a single customer view provides a comprehensive view of the customer’s interactions and behaviours, allowing the marketing team to gain deeper insights into customer preferences and behaviours, enabling more effective and targeted marketing efforts.
Sales
Customer Service