We empower your team by driving best practise sales, marketing & customer success mechanics
through leadership, automation and best in class execution.

About us

Our team and expertise

Transform your business with the Trifecta of expertise – Salesforce Consulting, Revenue Operations and Sales & Marketing Services. Formidable Minds is your partner for success.

Why work with us?

We love working with like-minded businesses who want to scale and be successful. And businesses that know in order to do so, need to be open-minded about the need to unify sales and marketing strategies that place the customer at the heart of everything you do.

At Formidable Minds, we specialize in providing comprehensive support for businesses looking to improve their performance and drive results. Our services include:

  1. Salesforce Consulting: Whether you are new to Salesforce or an experienced user, we help drive best-in-class results for your customer journey and bottom line by leveraging the market-leading Salesforce platform.
  2. Revenue Operations Consulting: To create and increase your operational rhythm, you need a formidable revenue operations function. By working alongside our experts, we drive results through market-leading revenue operations know-how and level up your teams’ capabilities to drive stronger results.”
  3. Sales & Marketing Leadership Development: We empower your teams to become formidable, driving business results through effective leadership and strategy.

Formidable minds helped us to scale our business from concept & ideas to fully fledged product and a solid go-to-market plan. Really impressed!!

The senior leadership team

Fm Team Circs Mike

Mike Fetters | CEO & Founder

An experienced & innovative senior commercial leader with an extensive background in scaling Sales, Marketing and Revenue Operations teams across SaaS, technology and digital/online businesses.    With a regular focus on integration/migration & business transformation programs Mike has worked across Recruitment, Digital, Professional Services and Loyalty & Customer acquisition sectors with a focus across B2B and B2C.  Mike also has extensive experience inside the Salesforce ecosystem having first worked on the platform back in 2003 and has led large-scale transformation projects implementing Salesforce across the globe.

Fm Team Circs Nick

Nick Winwright | Programme Delivery Director

Nick Winwright has 24 years’ experience in Technology and Product delivery across Online, SaaS, Recruitment and Energy sectors. His most recent roles include Transformation Director at Stepstone and Programme Delivery Director leading the Commercial IT department at Totaljobs. Nick has spoken on the world stage about Agile delivery and executing go to market plans to drive adoption for Sales onto new platforms.

Fm Team Circs Adam

Adam Gill | Salesforce Practice lead

Adam is a 9 x certified Salesforce specialist with experience in delivering global implementations of Salesforce across various business and public sector organisations.  Having worked in most types of roles within the Salesforce ecosystem;  admin/dev/consultant/architect/manager – Adam really enjoys the challenge of finding the best solution for the customer which in turn drives best practice implementation of the Salesforce cloud platforms.

They built our commercial systems from the ground up and the difference it is making to our growth numbers is outstanding. No hesitation to recommend them…

Our values

People first

“Putting ‘People First’ is not just a mantra, it’s a way of life. It means valuing and prioritising individuals above all else, fostering a culture of inclusivity, empathy, and mutual respect that leads to greater success for all.


Be genuine and true to ourselves. Stand up and bring our authentic selves to the business and our customers, then we will truly drive innovation and creativity in what we deliver.


Taking action and a laser focus on delivery by making things happen. Like a good chef, we take the ingredients and turn them into something delicious without keeping you waiting too long.

Customer centric

Putting the needs of our customers at the heart of all of our decision making. Like a compass, our customers point us in their direction of travel which we enable by creating a formidable partnership.

Results matter

In a world where success is measured by results, ‘Result Matters’ is the guiding principle that separates the good from the great. It is the driving force behind achieving our goals and pushing ourselves to be better, every day.

We would love to collaborate and share ideas with you, get in touch here >

Contact Us